Online Business Websites

Online Business Websites, Not Brochureware Websites

Brochureware, pretty looking sites that don’t perform a business function are a waste of time and money. We specialize in online business websites.

Why Do We Need An Online Business Website?

• Generate and manage leads with alerts to your mobile phone or email.

• Helps capture those leads and grow your contact database.

• Allows you to use blogging effectively to increase your profile online. 
• Build Communities using forums.
  
• Improve customer service, letting the system handle and automate mundane tasks.
• Reminders to follow-up on leads.
• Searchable FAQ’s.
• Build and automate customer loyalty programs using email marketing.
  
• Sell products online.
  
• You can do so much more with a consolidated platform.

Even Online Business Websites Fail

The reasons most businesses fail online is lack of strategy driving the business (built the site without a primary goal in mind.) and disparate business tools (Content Management System(CMS) from somewhere, email marketing tool from somewhere that we’ve glued and sticky taped together to create a frankenstein monster. And that is something a business owner will not be able to manage. Nor will it give us the 360 degree view of customer and content usage that we can keep our finger on the pulse with our online business.)

How Do We Achieve Online Success?

Everyone who has ever achieved something great in life started with a step. The four C's to online success are content, credibility, conversion, and customer.

Content

On the Internet, your potential customers are searching for information, and they are using search engines to find information that meets their needs. Search engines give greater weighting to targeted, valuable content. So if you want your business to be towards the top of the search results, you need to have valuable content on your chosen topic. That means when designing your site:

• Focus on the information need of your visitors, not on making the sale.

• Good content addresses your customers information needs.

• Search engines love good content.

• The first two ensure you own your traffic. If you don’t own your traffic you don’t own your online business.

• What’s in it for me(customer) is being addressed.

• Have a credible website that downloads quickly and is responsive to queries which helps rankings in the search engines as well as converting your visitors into customers.

Credibility

• Address the customers information needs first.
• Write about yourself.
• Display customer testimonials.
• Display customer case studies.
• Capture customer feedback.
• Create a community. (e.g. Forums)
• Provide customer service options.
• Have a professional design.

Conversion

Conversion is the art of getting your customers through to your primary or backup goals.

But what makes an online business website credible?

Research shows that credible sites have a number of specific characteristics. For example, they have a professional look and feel that instills confidence in their visitors. They have well-structured content with intuitive navigation that enables visitors to find what they are looking for quickly and easily. They use layouts optimized for how visitors view and absorb information on the Web.

Here's a list of some things that help with converting your visitors into customers:

• Credibility based design.

• Easy Navigation

• Logo Credibility

• Memorable slogans

• Benefit-oriented headlines

• calls-to-action

• using hero shots

• interactivity and engagement.

Customer

Your post sales processes and customer service must work seamlessly with the first 3 C’s to ensure longevity. The cost of customer acquisition is significantly greater than retaining customers. In this last C is where we'd implement a email marketing campaign. Where you can keep up the relationship that was started and help them along in the sales process.

What do you want to achieve with your online business website?

• Outrank Your Competition
• Generate Better Leads Through Your Website
• Measure and Improve Your Web Presence
• Website Renovation / Professional Web Design