Customer and UX research that helps you make better decisions faster than your competition.
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What is a Growth Roadmap?
A growth roadmap is customer and UX research that helps you make better decisions faster than your competition. By focusing on the customer journey:
- It will help you focus on real customer wants and needs.
- It will reveal the friction in the customer journey.
- It will help you talk your prospects language.
You'll have clarity on how to fix and address each of these questions to improve your sales:
- Is your message generic, or does it focus like a laser on your prospects real world wants and needs?
- What reason do you give your prospects to buy from you alone? Or could they go anywhere?
- Is there any scarcity in the product? Is there any urgency to buy?
- What hoops do people have to jump through to buy from you?
- Is cost justified by clear communication of benefits?
- Are you talking your prospects language?
- Do they comprehend your communication of value?
- Do you substantiate all your claims of value with proof?
Results From Growth Roadmaps
Finding out why visitors aren't converting.
Discovered from Growth Roadmap: Customer surveys revealed how customers described what they bought. It was different than how the company described it on the website.
Result: $2.6 million in added revenue. By A/B testing the impact of using the customers words to describe what is being sold.
Finding out why first-time buyers weren't buying with discount code.
Discovered from Growth Roadmap: First time buyers were offered a discount code but most weren't converting. Research revealed that the reason was it was taking an hour before they received the email.
Result: After implementing a fix to receive the email within 5 minutes. $311K in added revenue.
Finding out why there was so much attrition on the product page.
Discovered from Growth Roadmap: Customers have specific questions they want answered before buying. This was revealed through sales team interviews and customer surveys.
Result: By testing the impact of moving the FAQ's to the product page. $1.2 million in added revenue. 69.2% increase in bookings.
Growth Roadmap Pricing Options
| Aggressive | Competitive | Basics | |
|---|---|---|---|
| Surveys | ✔ | ✔ | ✔ |
| Sales Interviews | ✔ | ✔ | ✔ |
| Chat Log Analysis | ✔ | ✖ | ✖ |
| Reviews Analysis | ✔ | ✔ | ✖ |
| Analytics Analysis | ✔ | ✔ | ✔ |
| Competitor Reviews Analysis | ✔ | ✔ | ✖ |
| Heuristic Analysis | ✔ | ✔ | ✔ |
| Heatmaps | ✔ | ✖ | ✖ |
| Session Recordings | ✔ | ✖ | ✖ |
| Copy Testing | ✔ | ✖ | ✖ |
| Keyword Research | ✔ | ✔ | ✖ |
Growth Roadmap FAQs
Have Questions? Ready To Get Started?
Contact Us
I was uncertain of the ROI...
Kevin Mailey
Manager - North America
I feel like we got a good understanding of where we sit in the market and greater confidence. This is valuable information to see how we compared with our competitors. An interesting exercise to review yourself through the lens of your customers.
I liked the virtual heat map showing where we need to position our marketing messaging. I found this to be powerful.
It exposed what is important to the customer, not to us.
Showed us how poorly our website was performing, and unearthed key points of persuasion for customers.
I would absolutely recommend this. I think it is invaluable to have an unbiased party assessment. Sometimes we can't see the forest for the trees. Being caught up in the whirlwind. Assuming customer sentiments and why customers choose us. It's enlightening to see the actual methodology and the Growth Roadmap delivers just that.
Well worth the investment.
We have experienced amazing results...
Kimberly MacAulay
Chief Experience & Strategic Marketing Officer
They were quick to learn the business. And earned my trust and respect by delivering results quickly. An increase in gross profit and a decrease in cost per lead.
My team is stronger having worked with them. They've gained expertise from the shared knowledge and mentoring.
I'd absolutely recommend them.
They're easy to work with, adaptable, and collaborative. Always having the best interest of the company in mind.
The value for what was delivered is unparalleled...
Sarah Dilys Cuddy
Founder
They gave me clarity to instruct our dev team. Which is my weakest area and a general framework for landing / sales pages. I liked the wire frames they created with comments and so much detail. I have no doubt what I have to do next. Which brings incredible peace of mind.
The
three things that benefited us the most were:
- The quick turnaround time. (that was super fast for all the info / direction provided)
- Understanding our messaging better. (b/c you gave fresh eyes on us and our competitors so I understand what messaging to focus on more)
- Easy to manage. (didn’t have to do a tonne of back and forth or managing which saved me so so so much time unlike other contractors)
I absolutely would recommend working with them. Especially for companies starting out. Because
they give incredible main sales page setup and value proposition advice. That would have helped us so much on day one. The value for what was delivered is unparalleled.
I thought they would deliver only on the checkout piece…
Michele Bedrick
Vice President of Marketing
They helped us shift to be consumer focused. With data that helps us identify the gaps and identify the areas where the consumer needs to have a voice.
I thought they would deliver only on the checkout piece. But instead
they identified challenges consumers are having with the site and brand. Helping to come up with solutions.
We cannot afford not to use your service…
Emily Neild
Marketing Director
As a small business, it’s very chicken and egg. In some ways we cannot afford not to use your service. The cost can feel like a big decision for us, but we believe in it.
You came recommended. When we got the report
the level of analytics/insights was very convincing.
We liked the detail of the report and the summary of priorities.
- You helped us get close to the customer in the right way.
- We are too close to the business to identify the issues you have understood.
- And the 3rd benefit will be an increased CVR.
Even though you are based in Canada you understand our business.
The
insights that you provided from a very robust data set was highly credible. And
the business cases you put forward for ongoing tests is clear.
We’ve used your service before and were very happy with the results.
Lynnette Mailey
Marketing Manager
We’ve used your service before and were very happy with the results. Based on the value we got out of the last growth roadmap you had done for us.
Found the competitor section very interesting and liked how you used principles and theories to put our customer feedback into perspective.
Your patience in trying to reach through to our clients / suggesting alternative ways to get feedback. You’re honest and just great to work with.
I would definitely recommend Growth Roadmaps.
It gave us insight and understanding of our customers needs, wants and feedback on our service. We didn’t have the time or the resources to do this research so it’s given us a shortcut to knowing what we need to focus on next.
