Imagine your travel website as a bustling airport terminal—full of potential visitors rushing in, but too many bouncing out without booking that dream vacation. That's where smart SEO for travel sites meets conversion rate optimization (CRO) to turn traffic into loyal travellers. In this post, we'll dive into practical tips tailored for travel sites like yours, drawing from proven strategies that help you rank higher (even in AI-driven searches) while guiding users seamlessly to conversions. Whether you're showcasing exotic destinations or offering bespoke tours, these insights will help you stand out. We'll break it down step by step, focusing on understanding your audience, crafting content that ranks and converts, and testing for real results. Let's get your site ready to welcome more bookings.

This guide on product page design will help you create a blueprint of what type of content needs to be on the page prioritized by customer intent and SEO.

Want to find where your site is losing money? Get the big picture through this 6-step marketing research process.

If you’re thinking about doing a website redesign because your site isn’t mobile friendly or because of rebranding. I’ll give you the steps and process I took to get a lift in conversions with a national Canadian TV show website.