Marketing Executives don’t fail because their work isn’t good enough—it nearly always is. No, they struggle because of the quality of their business decisions, often in these key areas:
- Positioning their business so that it’s not so interchangeable in the marketplace and then concentrating on the right lead gen activities that make a measurable difference.
- Structuring a team to focus on growth. What should you avoid or concentrate on? How much of each function is appropriate? How much of each role is necessary?
- Performance benchmarking. What should be on the financial dashboard and where do the gauges read red, yellow, and green? How do your marketing channels performance compare to industry benchmarks?
- Knowing their customers. What do your customers like most? What are their objections? What are the key things that persuade them? The one who knows the customer the most, wins.
I don’t help you do better work. I help you create a business that can do better work in a sustainable, scalable manner.
Kevin Mailey - Executive
Mammoth Equipment & Exhaust
"I was uncertain of the ROI..."
"We now understand where we sit in the market. They exposed what is important to the customer (not to us), showed us how poorly our website was performing, and unearthed key points of persuasion for customers."
Kimberly MacAulay - Executive
Fresh Tracks Canada
"We have experienced amazing results with conversions and SEO..."
"They were quick to learn the business. And earned my trust and respect by delivering results quickly. An increase in gross profit and a decrease in cost per lead."
Conversion Rate Optimization (CRO)
Understand your visitors and make your website a selling or lead-gen machine.
